Liu Jo, the result of a pragmatic and concrete entrepreneurial vision, was born in 1995 from the intuition and creativity of Marco Marchi and has its roots in Carpi's and Italian know-how: a heritage of experience and taste that, season after ...

Liu Jo, the result of a pragmatic and concrete entrepreneurial vision, was born in 1995 from the intuition and creativity of Marco Marchi and has its roots in Carpi's and Italian know-how: a heritage of experience and taste that, season after season, is renewed with new garments and accessories to celebrate female empowerment with intensity and charm. Liu Jo's creative philosophy reflects a vision of femininity that is not simple aesthetic elaboration but a deeper and more intimate exploration of each woman's unique and instinctive strength, personality, and beauty, and is expressed in a refined style, glamour and always open to personal interpretations. In the concept of femininity designed by Liu Jo, the accessories represent an instrument of expression of the imagination and creativity of contemporary women. Every year the Liu Jo Accessories collection is divided into different themes and inspirations, each with a complete range of large and small accessories: bags, bijoux and belts, gloves, scarves and capes that explore different worlds by telling the Liu Jo woman, always on trend and curious. The choice of different materials and shapes, the variety of color palettes and graphic themes, allow her to realize her stylistic flair and complete her Liu Jo look in total freedom. Thus the idea of a bag is transformed according to the occasion and the inspiration of the moment, becoming mini or maxi, functional for the day or vain for the evening, brazenly branded with an all-over logo, or more essential, to emphasize a more mysterious femininity, while the combinations of fabrics and technical materials always create new tactile and visual textures, which reinterpret modern or precious details that are the stylistic figure of Liu Jo. Thanks to a multi-brand strategy capable of structuring a complete offer of total looks, from clothes to shoes to accessories, today Liu Jo is present in 50 countries and in 3 different continents – Europe, Africa and Asia – through a distribution network composed of over 350 single-brand stores and 5000 multi-brand stores worldwide.