The fundamental characteristic of Renato Bosco, also known as the Pizzaricercatore, is his curiosity, a quality that keeps him looking for innovation in the world of pizza and bakery products. His passion for his work has driven him to achieve some important milestones: he teaches at various cooking schools, is a worldwide Ambassador of Taste, and has appeared in every Gambero Rosso Guide since 2014.
The public's appreciation of his products has fed his need to create a brand that offers a unique culinary experience to an ever-wider audience.
Renato Bosco stores are places to enjoy both indoors and outdoors throughout the day, because the experience is designed to perfectly fit the customer’s time and needs. The spaces are inviting, modern and never predictable, as well as expressing an unconventional inventiveness like the products found in them.
The logo chosen is conceptual, consistent with the brand’s values and original like its creator. The slightly detached O in the logo points up the concepts of circular nutrition, balanced ingredients and wellbeing, the key principles pioneered by Renato Bosco.